Branding & packaging · Concept project
AERUNE
Botanical sparkling drinks. A brand imagined from A to Z, from identity to product shoot.
A plant-infused sparkling water, designed for a modern wellness ritual. The challenge: a calm and premium identity that stands out on the shelf without shouting.
01 — The identity
An airy monogram
A breath that becomes a leaf, in a soft palette — one colour per flavour, for a consistent, soothing shelf presence.
Yuzu + Thai BasilSage
Blood Orange + HibiscusCoral
White Peach + JasmineLilac
BaseCream
02 — Art direction
Soft light, freshness in suspension
Mediterranean arches, floating ingredients, plant shadows: every frame tells the freshness and refinement of the product.
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